Every new feature and improvement we ship for you — updated as it goes live.
Texts that fail cost you money and leave you guessing. Now you see how many SMS arrive, why each failure happened and the revenue that SMS earns, so you can fix problems and grow what works.
Delivery rate, Failed rate and Unsubscribe rate for SMS, for your flows and campaigns
Big sales often run in stages, and your flows shouldn't stack an extra discount on top of your sale price. Now you can set up every pause ahead of time, so your margin stays protected without remembering to switch coupons off and on.
Add as many coupon pauses as you need, each with its own name, start and end
If you collect reviews in REVIEWS.io, Instant can now use them. A new review can start a flow, your emails can show product ratings, and review requests send shoppers to your REVIEWS.io form.
A new review can start your Review Submitted flow, and the email can change by star rating
A code that fails at checkout frustrates shoppers and can break brand or licensing rules. Now a coupon limited to certain products or collections only appears in emails with products it actually discounts.
Coupons limited to certain products or collections now check the products in each email before the code is added
Adding a resend or moving an email earlier in a multi-step campaign used to mean re-entering dates across several steps. Now you set one date and every other email keeps its time, so planning big sales takes seconds.
Pick any date for an email and it moves to its place in the send order, with no other dates changed
A reminder about "the gloss" is easy to ignore, but one about the exact shade or size a shopper picked feels personal. Showing their variant makes your abandonment emails more relevant, so more shoppers come back to finish their order.
Turn on Variant to show the shopper's shade, size or colour under each product name
Before, Skip showed only after a shopper signed up, so shoppers could not skip your first step. Now you choose each step, such as an SMS step first that shoppers can skip before they give their email.
Add a Skip button to any step of a sign-up form, the first step too.
A layout that looks great on a laptop can feel cramped on a phone. Now you can give mobile readers their own version of a block, such as a shorter banner or a simpler footer, without building a second email.
Set any block to show on all devices, desktop only or mobile only
Track by Loop (formerly Wonderment) now connects to Instant, so your shipping emails can go out from Instant for every carrier that it tracks. Keep all your shopper emails in one place.
Send shipping emails as each parcel moves, for every carrier that Track by Loop tracks.
Merchants can show products in use, such as how-to videos and launches, in their emails.
A new *Media* block is in the email editor's block list, in Campaigns, Flows, and the Template editor.
Now merchants can build templates once and import them into each store. The brand of each store comes from its own Brand Kit.
*Import a campaign:* on the Campaigns page, click "Import template". Choose a site and a multi-step campaign, look at each step in the preview, then click "Import template". Instant makes a new draft campaign with every step, and opens it.
Before, merchants saw only the top subject-line variables. Now they see each test Instant AI runs, and the proof behind each change that Instant AI makes to their emails.
Labs always tests new ideas on your emails to find what works for your brand. Now you can see each of these tests: go to Instant AI, then Labs.
Before, a store sent all of its email from one domain. A brand that sells in the US and Australia from one Shopify store sent its Australian shoppers email from its US domain.
*Senders by country:* open Configuration > Settings > Account, and click "Edit" on a sender profile. Under "Senders by country", click "Add country sender".
Before, a merchant could choose only products for a review block, and Instant picked the reviews. Merchants could not feature the review that they liked best.
In the email editor, add a Review block (or select one), then click the pen icon next to Source.
Some stores sell in part units: Shopify holds the price of a small unit, and the store page shows the price of a full unit. Our emails showed the small-unit price, which was too low.
New setting: *Settings → Preferences → Price multipliers by product type*.
Merchants can tell Instant's coupon codes apart from their other codes in Shopify orders, order exports, and the reporting tools that read Shopify orders.
On the Discounts page (Configuration → Discounts), open the ⋯ menu to the right of "Add coupons", then choose "Code prefix".
Many shoppers miss a campaign's last email. Before, a merchant had to build and schedule a second campaign by hand to try again.
*A new switch on the campaign Overview card:* "Resend the last email to non-openers", under "Stop sending after purchase". Open a campaign in Instant AI → Campaigns, and turn the switch on.
Brands that report in Triple Whale saw only a small part of the sales that Instant drives.
*Triple Whale is now available on the Attribution tab of Settings > Integrations.* Merchants connect it with their Triple Whale shop domain and an API key (in Triple Whale: Data > APIs > Generate).
Before, one SMS campaign sent the same text to every shopper. To give VIPs or one country a different offer, you had to make and schedule more campaigns.
*Smart Rules in SMS campaigns:* open an SMS campaign in Instant AI > Campaigns. "Smart rules" is under the message.
Welcome, renewal reminder, failed payment and cancellation emails now run in Instant, from the moment each event happens in Skio.
Skio is now in the integration catalog, under Subscriptions. Open Integrations, find Skio, and click Connect.
Brands with poor inbox placement at one provider, such as Gmail, can warm up their sending domain: first campaigns to that provider's engaged shoppers, then to more shoppers each week.
*Mailbox provider filter. In Shoppers, click the filter button → Mailbox provider. Select Is or Is not, then one or more of Gmail, Microsoft, Yahoo and Apple. The filter is also in the Advanced* builder, so you can combine it with any other condition.
Brands with a minimal look can now use styles such as underlined links in place of boxed buttons.
Go to Instant AI > Brand Kit, click Edit branding, then click the edit pencil next to Button. The new Styles group has three buttons: Primary, Secondary, and Tertiary.
Merchants can make on-brand coloured sections, such as a beige hero, a pink product row and a green review. Before, only the whole email and the layout, text, image, button, divider and spacer blocks could have a colour. Brands asked for this through their CSMs.
Background color on header, hero, copy, product, review, benefits, social, footer, image and video blocks.
*The problem:* customers who would buy again often forget, or buy from someone else, before they think to reorder.
*New Replenishment flow:* go to Flows → Retention → Replenishment. It sends up to 3 reminder emails about the product that the customer is due to reorder. It starts off, and you turn it on with "Enable flow".
Each sender gets the right logo with no HTML to paste, so a brand with several sender names keeps a consistent look in the inbox.
Each sender profile can now have a Gmail logo. Go to Settings → Account → Sender profile, click Edit on a profile, and upload a square PNG or JPEG under "Gmail logo (optional)".
You no longer need to remember to change your Brand Kit on the day a sale starts, then change it back when it ends. Instant checks which look is live when each email sends, so an email never goes out in the wrong branding at either end of your sale.
A new look in your Brand Kit has its own colours, fonts, buttons, images and logo, so you can design your sale branding ahead of time
The thresholds behind these audiences, such as when a shopper starts to slow down or is overdue to reorder, are calculated from your own store's orders. You do not have to guess a number of days. Some opportunities need enough order history first, so a newer store may see them greyed out for a while.
A new Customer insights filter builds audiences from your order history, so you pick a where shoppers are on their purchasing journey instead of a set of filters
Before, Instant could read only the star rating and review count that Judge.me puts on your product pages, so your Social Proof blocks stayed hidden. Your Judge.me shop must be on the Judge.me Awesome plan to connect.
Connect Judge.me in a few clicks with your Judge.me login
Until now, a drafted campaign still needed a banner image from you before it was ready to send. If you had only a few campaign images, the same ones came back again and again.
Each email in a multi-step campaign that Instant AI drafts now gets its own AI image, ready in about a minute
The first time you save, the universal header and footer are added to every flow email. Campaigns do not change automatically, so you add it to a campaign from Headers or Footers in the Block Library.
Build one universal header and one universal footer, and use them across your flow emails and campaigns
You can now move your return emails out of Klaviyo and into Instant. Turn off Loop's own return emails and any Loop flows in Klaviyo when you connect, so shoppers do not get two emails. Refunds are not part of this integration.
Connect Loop Returns and use your return events to start flows in Instant
Until now, each quiz saved its answers under a numbered name such as QUIZ_1 or QUIZ_2. With more than one quiz, it was hard to tell which answers came from which question.
A new *Save answer as* field on the Quiz block sets the name your quiz answers save to on each shopper's profile
If you collect reviews in Yotpo, your review request emails can now run from Instant instead of Yotpo or Klaviyo. If you use a Yotpo review request flow, turn off the review request emails in Yotpo, any Yotpo review flows in Klaviyo and the Request Review flow in Instant, so shoppers get one request per order.
Connect Yotpo Reviews from the Reviews tab on the Integrations page
Some email providers, such as Outlook and company email systems, block or delay login code emails. A login phone gives you a second way to get your code, so a blocked email no longer stops you from signing in.
Add a login phone to get your login code by text as well as by email each time you sign in to the Instant Dashboard
With Northbeam connected, you can see more of Instant AI's results in the tool you already report from. Your store needs the Northbeam pixel installed, because Instant does not install it for you.
Find it under Settings cog > Integrations > Attribution, then click Connect on Northbeam
Until now, the Insights tab showed who signed up through your forms, but you could not take that list out of Instant.
Export everyone who submitted your sign-up form as a CSV, filtered by date range and channel
Turbo mode does not add emails or change your cooldowns. It moves each flow email forward, for all of your flows at once, and it stays on until you turn it off. Emails that are already scheduled keep their time, so shoppers already in a flow get the faster timing from their next email.
Turn on Turbo mode and the wait before each flow email is halved, so your flow emails send 2x sooner
Okendo now works the same way as the other loyalty and reviews integrations in Instant. To connect it, you need the Merchant REST API from Okendo, which is on its Advanced plan and above, or available as an add-on on other plans.
Connect Okendo Loyalty and Okendo Reviews, and use Okendo events to start flows in Instant
This is Instant's first subscriptions integration. It starts flows from the subscription events Recharge already tracks. You need a paid Recharge account to create the API token.
Connect Recharge and use your subscription events to start flows in Instant
Rivo now works the same way as the other loyalty integrations in Instant. Your members, points and tiers come across when you connect, and stay up to date after that.
Connect Rivo and use Rivo events to start flows in Instant
These sources pick products at send time, not when you build the email. A campaign can now feel 1:1, with no segments to build and no products to pick by hand.
Three new sources pick the products for each shopper when the email sends, so two shoppers on the same campaign can see completely different products
You can now do detailed targeting inside one email, like "bought a sofa AND has not bought the protection plan", or a different hero image for the product that triggered the flow. Your existing rules were moved across automatically, so there is nothing to rebuild.
Smart Rules now use the same filter builder as the Shoppers page, so you can combine filters with AND and OR, and group them
This is a refresh of the Block Library you already use, with favourites, usage counts and sorting added. Favourites are saved in your browser for now, so they do not carry across to a different browser or device.
The Block Library in the email editor has a new design, with a wider layout so you can see more at once
Because each answer can add a Shopify customer tag, you can use it straight away. Smart Rules and the Shopify Tag filter both work with those tags, so you can show different content to shoppers based on their answer, or build segments by answer.
Add a quiz step to your sign-up form with one question and 2 to 20 answers, and shoppers pick one
The new editor replaces the old fixed template. Your existing pop-ups were converted to the new format automatically, so you start from what you already had, not from zero.
Build sign-up forms from blocks, the same way you build emails, and drag them onto the form instead of working inside a fixed template
You no longer need to open Yotpo to check where a shopper sits in your loyalty program. Their tier, provider and points balance are on the same profile as everything else Instant knows about them.
When you connect a loyalty app, each shopper profile gets a new Loyalty card with their membership status, VIP tier, loyalty provider and points balance
This is Instant's first loyalty integration. Your loyalty emails can now run from Instant with each shopper's real points, rewards and tier in them, so you do not need a separate tool to send them.
Connect Yotpo Loyalty to Instant, and Instant syncs each shopper's points balance and VIP tier
A pause covers every Instant coupon at once. It stops the coupon block and code being added to your emails, but it does not remove coupon text you typed into your own email copy.
Pause every Instant coupon for a set time, so shoppers do not get a flow coupon on top of a sitewide sale
You no longer need to guess at variable names or ask support for the right one. Every field you can use is listed in the editor, with the exact variable shown under its friendly name.
Type {{ in any text block and a searchable list of every field you can use opens right where you are typing
Some messages work better when they do not look like marketing. A plain text email looks like a personal message from you, not a newsletter.
Turn on the "Plain text email" toggle at the bottom of the left panel in the email editor, and your email reads like a note you typed and sent yourself
Coupon Rules let you decide who a discount is for. Shoppers who would likely buy at full price still get the email, but without a code attached.
Add rules to a coupon, so only shoppers who match those rules get a code
Suppression already works on a single shopper profile. This applies it to a whole segment at once, so a bulk change no longer needs our team to run it for you.
Suppress or un-suppress every shopper in a segment in one action, right from the shoppers menu
Auto-save keeps your work in the campaign draft. It does not publish anything, so you still decide when a campaign goes live.
The campaign email editor saves your changes automatically while you work
Short code applications are manual for now, and the US carriers review each one. Approval can take 6 to 12 weeks. Your toll free number keeps sending the whole time, and the short code takes over once it is live.
If you send SMS to US shoppers, you can now send from a short code, not only from a toll free number
This is a new design for the Flows overview page. It changes how your flows are laid out, not how they work.
A redesigned Flows overview page lets you view and turn on your flows in one place
A phone number gives your shoppers nothing to recognise before they open a text. A sender ID puts your brand name in the sender line, so they know who the message is from at a glance.
Apply for an alphanumeric sender ID in Instant, so your SMS to Australian shoppers shows your brand name instead of a phone number
This changes how your coupons are presented, not how they work. Your existing coupons, their codes and the flows they run on are all unchanged.
A new Coupon page lets you create, edit and view every coupon in one place
Flow analytics has always shown what your flows earn as a dollar figure. On its own that number is hard to place against the rest of your business.
The performance sentence at the top of your flow overview page now shows two more numbers
SMS in flows started with your Checkout and Cart Abandonment flows. It now covers every abandonment flow and every stock flow, and turning it on works the same way in each one.
SMS can now be turned on for every abandonment flow and every stock flow
Countdown timers add real urgency to a sale or launch email. This release puts them in the block library as a standard block, so adding one takes a couple of clicks and no design work.
A new Countdown category in the block library gives you 6 timer styles to choose from
Flow reporting has always told you how much revenue an abandonment flow recovers. It has not told you much about who it recovers, or what they buy.
Checkout, Cart and Browse Abandonment flows now have a third tab, Insights, which breaks down where the flow's conversions come from
This follows text over images. The image editor already handled cropping and editable text, and the CTA was the last piece of a hero image that still had to be built somewhere else.
Editing an image now includes a CTA option, so you can place a button over any image
Instant AI still sets the number of emails in each flow for you, based on what performs. What changes here is the ceiling, not the recommendation.
Every email flow now supports up to 10 touchpoints, up from a maximum of 5
The numbers behind your flows were already being tracked. What changes here is the order they appear in, so the revenue a flow brought in reads first and the detail sits under it.
Flow pages have a new structure, with revenue data at the top, then interactions, then the per step breakdown
Text added to an image is usually baked into the file the moment it is saved. From that point a small copy change means rebuilding the image from scratch, and the original layers are gone.
The image editor now lets you layer text over any image
Most of your email should come from the same place, and it still does unless you change it. This is for the emails that should not: a campaign written by your founder, or a plain text step in a flow that reads like a note from a person rather than from a brand.
A new From section when you edit any email lets you pick which address that email sends from, in both campaigns and flows
This is a standalone flow rather than SMS added to your existing Welcome flow. It has its own trigger, its own touchpoints and its own copy, and it does not replace or delay the email welcome a shopper is already in.
A dedicated SMS Welcome flow texts a shopper as soon as they subscribe to SMS
This page puts your coupon performance in one place, so you can see what your discounts cost you and what they bring back.
A new Analytics page gives you a full breakdown of how your coupons are performing
Plenty of brands have a long horizontal logo that works well on desktop and gets squeezed on a phone, so they keep a shorter mobile version alongside it.
Upload a second logo that is specific to mobile
Set your own waiting period between an order being fulfilled and the review request sending
Campaigns and flows have always worked differently. A flow reacts to what a shopper does, and a campaign sends to everyone on the list. That gap mattered most when you were using a multi-step campaign to nurture shoppers towards a purchase, because someone who bought from the first email kept getting the rest.
Turn on a toggle to stop sending the remaining emails in a multi-step campaign to shoppers who convert
This page reports on work that is already happening. Instant manages a large number of deliverability scenarios for you automatically, and the recommendations page already tells you when something needs your attention.
A new Reasons tab on the deliverability dashboard breaks down every reason your emails bounce
Small image changes used to mean leaving Instant. You would open the image in another tool, crop it, save it, then come back and upload it again.
Crop and edit your images from inside the email editor
If you work with an agency or review emails across a large team, the person signing off on the copy is often not the person logged into Instant. You can now send the preview straight to whoever needs to see it, without forwarding it on yourself.
Send a preview email to an address other than your own
A 90 day winback window is best practice for most stores, and it gets the strongest results across our merchant base. But some categories have much longer natural repurchase cycles, and a 90 day cap meant the flow would reach shoppers well before they were ready to buy again.
Set a winback period to any number of days, not just up to a 90 day maximum
Set your own unit threshold for the Back in Stock and Low in Stock flows, instead of the fixed 10 units
The campaign revenue graph can now be filtered by daily, weekly or monthly, instead of showing the last 7 days only
Upload images up to 10MB
Often you run an event and walk away with a CSV of sign-up emails, then need to email everyone on that list. You can upload them as new shoppers so they are in your campaigns, but it can be hard to know where you met them or to keep that group of people associated together.
When uploading a new list of shoppers, you can now choose to tag everyone in that upload with a shared attribute
See webhook events and conversion events directly on your Shopify integration page
Your total email list and the number you can actually send a campaign to are often different, and it is not always obvious why. The usual reason is that suppressed contacts cannot be sent a campaign, so they are removed from the eligible count.
A tooltip now sits next to the total eligible contacts for a campaign, breaking down how that final number is reached
Some brands run a sale, waitlist, or promotion that only needs a flow for a short window, then take it down again. That kind of short-lived, custom automation was hard to manage before. Now you can add a Shopify tag to the right customers and trigger a custom flow off it, for exactly as long as you need it, without touching your core flows.
Trigger a custom flow automatically when a specific Shopify tag is added to a customer
Predicted gender is based on census data matched to first names, the same approach used elsewhere. It is not relevant for every store, but some verticals rely on it heavily, so if you segment this way today you can now do it inside Instant.
A new filter on a shopper's profile that predicts a shopper's gender based on their first name
Build segments based on a specific product variant, not just the product itself
Turn off review stars in your emails if you'd rather not show them
The banner prompting you to integrate with Klaviyo can now be dismissed
Shopper profiles used to mean a full page redirect every time you wanted a closer look. Now you can open a profile in a side panel, glance at what you need, and carry on where you were.
Shopper profiles now open in a side panel, so you can click a profile and see a preview without leaving the page you're on
Filter segments based on whether a shopper has purchased a product inside a collection
Pick a minimum % discount to offer in your smart rules, as well as a maximum
If you design images in other tools and just need them inside Instant, this is much faster. Drop a whole batch of files onto the canvas at once and we'll turn each one into an image block for you, so you can build a campaign in a fraction of the time.
Drag files straight from your computer onto the canvas in bulk
Building a segment with several groups and nested logic used to be hard to read. The new layout makes the structure clear at a glance, so it's quicker to build the segment you want and easier to spot when the logic isn't quite right.
A refreshed layout for the advanced segment filter, making it easier to manage groups and AND/OR logic
Most brands use their brand kit for the vast majority of their emails, and that's exactly how it should work. But now and then you want one email to look different, without touching your brand kit or every other email. Now you can change the background and primary text colour of a whole email as a one off override, applied in bulk across that email in a couple of clicks. Without needing to manage individual blocks.
Set the background colour and primary text colour for a single email
Tone of voice words are meant to be single words or short phrases, but it wasn't always obvious, and some stores pasted in full paragraphs by mistake. Now the field tells you exactly how to add words, shows your allowance, and blocks overly long entries before they cause problems. Managing a long list is quicker, and you get it right the first time.
Paste a comma separated string of words into your prioritise and avoid fields, and each word is added as its own chip automatically
If you clone a campaign and swap in new images, you no longer lose the links and customisations you had already set. Everything carries over to the new image, so updating creative is a quick swap rather than a rebuild.
Swap an image and keep all your unsaved customisations, including URL links
Placing blocks used to mean clicking and then dragging them into position after they landed in the middle of the canvas. Now you can drop a block exactly where you want it in one move, which makes building and rearranging emails quicker. If you liked the old click to insert flow, nothing changes, it still works alongside drag and drop.
Drag blocks straight from the gallery on the left onto the canvas, so you control exactly where each one lands
If you manage a large number of segments, the ones you use most can get lost in the overflow dropdown. Now you decide the order. Pin your key segments (like VIPs or recent purchasers) to the front so they're always easy to reach, and keep the rest tidied away.
Drag and drop your segments to reorder them however you like
Many brands add the correct DNS records and connect successfully, but do not realise other settings on their domain are still holding back their deliverability. The expanded recommendations catch these for you.
Instant now assesses your DMARC and SPF settings on the deliverability dashboard to check you have the optimal setup, not just that your records are connected
Override any text to any size directly in the text editor
A colour picker has been added to the Layout Block options
Welcome flows now support up to 10 email touchpoints (previously 5)
The First Anniversary flow is a simple, personal way to build loyalty and win back customers who haven't shopped in a while. Marking the anniversary of a first purchase gives you a natural, warm reason to reach out, and pairing it with a discount turns that moment into an incentive to buy again. It works especially well as a winback, reminding customers of a brand they bought from a year ago with a personalised gift.
Enable a First Anniversary flow to celebrate a customer one year on from their first purchase
Upload images in bulk. When you add an image block, drag and drop multiple images at once and they auto-select and add to your email together.
Many brands want to get granular with segmentation to unblock use cases the standard filters could not reach.
The location filter in segmentation now supports more granular shopper information
Configure and change your own sending subdomain, without going through support
Your first party data is some of your best ad targeting data, and Instant AI can help you make the most of it. The Meta integration lets you take any segment you can build in Instant, from cart abandoners to VIPs to shoppers who viewed a specific product, and turn it into a Meta audience for your ads.
Connect Instant AI to Meta to build more targeted audiences for your Meta ads
