Smart Rules now support AND/OR logic
Combine filters with AND and OR to show each shopper the right content, in flows and campaigns.
You can now do detailed targeting inside one email, like "bought a sofa AND has not bought the protection plan", or a different hero image for the product that triggered the flow. Your existing rules were moved across automatically, so there is nothing to rebuild. One email can now serve every segment, so you need fewer duplicate flows and campaigns. It also pairs well with sign-up form quizzes: tag each answer, then use Smart Rules to show different content in your welcome flow.
- Smart Rules now use the same filter builder as the Shoppers page, so you can combine filters with AND and OR, and group them
- Filter on the shopper (any filter from the Shoppers page, including Loyalty), on what triggered the flow (Products Engaged With, Cart Value), or on a Scheduled event for sale dates
- Add a rule from any block in the email editor > Add Smart Rule, or drag the Rule block in from the Advanced section. Add as many versions as you like, the first match wins, and a Default covers everyone else
- Rules are saved and reusable. Edit a rule once and it updates everywhere it is used, and your saved Shoppers segments show up as rules too
- Click Preview to flick between versions, or search for a real shopper to see exactly what they will get before you publish