AI-powered segments
Find the right shoppers to email next, with audiences built from your store's own order history.
The thresholds behind these audiences, such as when a shopper starts to slow down or is overdue to reorder, are calculated from your own store's orders. You do not have to guess a number of days. Some opportunities need enough order history first, so a newer store may see them greyed out for a while. This turns segments into a decision about who to email next. A predicted audience such as Due to reorder in 7 days was not something you could build with filters before, and the revenue forecast gives you a sense of what a send could be worth before you write it.
- A new Customer insights filter builds audiences from your order history, so you pick a where shoppers are on their purchasing journey instead of a set of filters
- Find it under Shoppers a> filter icon > AI-powered > Customer insights, then choose a Shopper Journey and one or more Opportunities
- Pick from 5 shopper journeys: First-time, Repeat, Inactive, Engaged and Loyal shoppers, each with its own opportunities such as Due to reorder in 7 days or High spenders falling behind
- An AI-powered insights panel shows who is in the audience, a benchmark from your store, and the revenue you could make if you send
- Use it in campaign audiences, Smart Rules and Coupon Rules too, and saved segments that use it get a suggested name and an AI chip