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Email editor

Show the shopper's variant on product cards

Show each shopper the exact shade, size or colour they picked, right under the product name in your emails.

A reminder about "the gloss" is easy to ignore, but one about the exact shade or size a shopper picked feels personal. Showing their variant makes your abandonment emails more relevant, so more shoppers come back to finish their order.

  • Turn on Variant to show the shopper's shade, size or colour under each product name
  • Works in your cart, checkout, browse, back-in-stock and low-stock emails
  • Off by default, so your emails only change when you choose
  • Find it in Template Editor → select a Flow Products block → Custom → Variant
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