Personalise product blocks for each shopper
Product blocks can now pick different products for each shopper when your email sends.
These sources pick products at send time, not when you build the email. A campaign can now feel 1:1, with no segments to build and no products to pick by hand. Shopper personalised learns from your store's orders. Instant starts getting it ready as soon as you save your first email with this source, and the block shows Trending products until it is ready.
- Three new sources pick the products for each shopper when the email sends, so two shoppers on the same campaign can see completely different products
- Shopper personalised picks products from what each shopper has viewed, added to cart and bought. It shows products other shoppers often buy together with those, never ones the shopper already bought, and you can use All products or limit it to Specific collections
- Most recently viewed shows the products each shopper viewed most recently (in the last 90 days), newest first
- Trending products shows the most viewed products across your store right now, the same for every shopper
- Works in campaigns and in every email flow with a product block. Click a product block, click the Source card, then pick a source from the redesigned picker. You still choose 1 to 4 products, with the same layout settings as before