Double-Tap Campaigns Resend a campaign's last email to non-openers
Merchants can now opt to resend a multi-step campaign's last email to the shoppers who did not open it, 24, 48 or 72 hours later.
- Many shoppers miss a campaign's last email. Before, a merchant had to build and schedule a second campaign by hand to try again.
- Now one switch gives the last email a second chance, only to the shoppers who missed it, so engaged shoppers do not get a duplicate.
- *A new switch on the campaign Overview card:* "Resend the last email to non-openers", under "Stop sending after purchase". Open a campaign in Instant AI → Campaigns, and turn the switch on.
- *Choose the wait:* "Resend email after" gives 24, 48 or 72 hours. The default is 48 hours.
- *Only shoppers who did not open the last email:* when the resend goes out, it goes only to shoppers who got the last email and did not open it. Shoppers who opened it, or who never got it, are excluded.
- *It follows the send time:* the resend keeps the step's timing settings, such as the shopper's timezone and personalised send time.
- *It follows the purchase rules:* When "Stop sending after purchase" is on, shoppers who bought do not get the resend.
- *Analytics:* in the campaign's Insights and Activity tabs, and in the Campaigns list, the resend shows as "Step #2 Resend" directly after the email it repeats, with its own sends, opens and clicks. Campaign totals also include it.