How Radical Yes unlocked $78k in 30 days with Instant AI

Radical Yes is an Australian fashion brand empowering women to express their individuality with bold, vibrant, and empowering styles. Focused on inclusivity and confident self-expression, Radical Yes offers a diverse range of statement pieces designed to inspire and elevate everyday wardrobes. Their commitment to quality and unique designs has earned them a loyal and growing community of fashion-forward customers.

Despite strong brand identity and steady traffic, Radical Yes faced difficulties converting abandoned shoppers into buyers. Their existing retention emails were limited in personalisation and effectiveness, resulting in missed opportunities to recover valuable revenue. The team needed a smarter, automated solution to scale retention without added workload.

Radical Yes partnered with Instant to implement Instant to deliver personalised, timely, and compelling messaging aligned with their brand voice.

By leveraging Instant AI, Radical Yes was able to:

• Personalise emails at scale, crafting messages that resonate with each shopper.

• Trigger well-timed emails that re-engage visitors when they’re most likely to convert.

• Recover significant lost revenue by capturing abandoned carts efficiently and automatically.