How Parisa Wang Generated an Additional $32k in 30 Days with Instant Audiences

Designed for real women and crafted by the same artisans trusted by leading luxury houses, the brand blends timeless design with everyday function—without the traditional 10x markup. Each collection honors women’s journeys through accessible, design-led pieces made to last.

Despite a growing customer base, Parisa Wang struggled to re-engage anonymous shoppers who abandoned their visits without converting. With traditional cookie-based tracking falling short, the brand was missing key revenue opportunities from high-intent traffic already landing on their site.

Parisa Wang partnered with Instant to:

• Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.

• Trigger more abandonment flows: Send 7,957 more browse and cart abandonment events to Klaviyo, activating targeted email flows that previously weren’t possible.

• Recover lost revenue: Use personalized, timely email follow-ups to bring shoppers back and convert missed opportunities into revenue.

For a brand rooted in emotion and elegance, every customer journey matters. With Instant Audiences, Parisa Wang now reconnects with high-intent visitors in a way that reflects the same thoughtfulness as their designs. By turning lost sessions into meaningful relationships, the brand isn’t just increasing revenue - it’s deepening its connection with the women it was built to empower.