How A/B Testing Showed a 21% Revenue Lift for July Luggage
How A/B Testing Showed a 21% Revenue Lift for July Luggage
How A/B Testing Showed a 21% Revenue Lift for July Luggage
How A/B Testing Showed a 21% Revenue Lift for July Luggage
How A/B Testing Showed a 21% Revenue Lift for July Luggage
July is an Australian luggage brand known for sleek, durable designs.
July is an Australian luggage brand known for sleek, durable designs.
July is an Australian luggage brand known for sleek, durable designs.
July is an Australian luggage brand known for sleek, durable designs.
July is an Australian luggage brand known for sleek, durable designs.
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+
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50x
50x
50x
50x
Return on investment
Return on investment
Return on investment
Return on investment
Return on investment
+
+
+
+
+
21%
Lift in email revenue
Lift in email revenue
Lift in email revenue
Lift in email revenue
Lift in email revenue
Overview
Overview
Overview
Overview
Overview
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Founded in Melbourne, July redefines the travel experience with premium luggage that blends timeless aesthetics and functional innovation. Known for their lightweight, durable materials and thoughtful design, July's products cater to modern travelers seeking style and reliability.
Challenge
Challenge
Challenge
Challenge
Challenge
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
While Instant Audiences delivered promising results, July sought concrete, data-backed proof of its true revenue impact. They aimed to confirm that the uplift in abandoned cart recoveries wasn’t incidental but directly attributable to Instant’s engagement flows.
Solution
Solution
Solution
Solution
Solution
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
To quantify the true revenue impact, July conducted an A/B test using Instant’s built-in testing functionality. The test split shoppers into two distinct cohorts:
Control Group: Shoppers who did not receive abandonment emails through Instant.
Control Group: Shoppers who did not receive abandonment emails through Instant.
Control Group: Shoppers who did not receive abandonment emails through Instant.
Control Group: Shoppers who did not receive abandonment emails through Instant.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
Test Group: Shoppers who were sent Instant-powered abandonment emails.
This isolated approach provided a direct comparison, allowing July to measure the precise effect of Instant-triggered emails on conversions and revenue.
Results
Results
Results
Results
Results
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+
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+
+
50x
50x
50x
50x
50x
Return on investment
Return on investment
Return on investment
Return on investment
Return on investment
In 20 days, Validating the consistent effectiveness of Instant’s engagement flows.
In 20 days, Validating the consistent effectiveness of Instant’s engagement flows.
In 20 days, Validating the consistent effectiveness of Instant’s engagement flows.
In 20 days, Validating the consistent effectiveness of Instant’s engagement flows.
21%
21%
21%
21%
21%
Lift in email revenue
Lift in email revenue
Lift in email revenue
Lift in email revenue
Lift in email revenue
With Instant flows delivering 9% additional conversions and 20% higher revenue per purchase.
With Instant flows delivering 9% additional conversions and 20% higher revenue per purchase.
With Instant flows delivering 9% additional conversions and 20% higher revenue per purchase.
With Instant flows delivering 9% additional conversions and 20% higher revenue per purchase.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.
By leveraging the A/B testing tool, July got definitive proof of their revenue growth, eliminating any doubts about performance. This allowed the brand to focus on what they do best - designing premium luggage - while confidently trusting their email retention marketing results.