How Rolla's Generated $133k in Email Revenue with Instant Audiences

Born in Melbourne, Australia, Rolla’s combines vintage-inspired fits with modern flair, channeling effortless confidence into every stitch. With a passion for classic denim and minimalist design, the brand champions authenticity and ease for denim lovers worldwide.

Rolla’s wanted to re-engage site visitors who browsed or abandoned carts without completing a purchase. With so much of their traffic remaining anonymous and unconverted, the team needed a solution to identify these users and recover otherwise lost sales.

Rolla’s implemented Instant Audiences to:

• Identify and reconnect with shoppers: Capture opted-in users beyond cookie expiration to maintain persistent visibility.

• Enhance abandonment flows: Triggered 4,819 additional browse and cart abandonment events, fueling automated Klaviyo campaigns.

• Recover lost revenue: Re-engaged high-intent shoppers with relevant, timely messaging that drove conversions.

By powering smarter re-engagement with Instant Audiences, Rolla’s converted missed opportunities into meaningful revenue. The denim icon continues to grow its global presence with timeless designs - now backed by the most advanced retention tools.