
How W. Titley & Co. Drove $270k with Instant in 90 days
W. Titley & Co is a legendary Australian family-owned business specialising in high-quality western apparel, footwear and accessories.
$270k
Incremental Revenue
79x
Return on Investment
Overview
Since 1926, W. Titley & Co have built a reputation for providing premium gear to rural and regional communities across Australia. As they scaled their digital presence, the brand sought to combine their heritage service with a modern, high-velocity tech stack to maximise their online growth.
Challenge
Despite a loyal customer base and consistent traffic, W. Titley & Co faced a growth bottleneck. They were struggling with a significant "blind spot", a large percentage of their site visitors remained anonymous, meaning they were unable to retarget high-intent shoppers who browsed their collections but didn't immediately convert.
Solution
By using Instant, W. Titley & Co created a seamless loop between high-speed creative and precision targeting. W. Titley & Co saw:
Creative Acceleration: W. Titley & Co leveraged Instant AI to build, launch and send brand-aligned, conversion-optimised emails in minutes, allowing for rapid testing and scaling without design overhead.
Smarter, better-timed emails sent automatically: The brand was able to increase the frequency and precision of retention emails across cart, browse, and welcome flows to capture more high-intent shoppers.
Optimised retention without extra work: Instant AI ran continuously in the background, adapting in real time to shopper behaviour and driving more conversions with zero added effort from the W. Titley & Co team.

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