Pacific IQ is Sweet Es performance marketing partner. They are an award winning eCommerce agency in elevated website design, engineering, and growth strategy. Located in Los Angeles, California. Drawing from their experience as brand owners, they have devised a distinctive formula for success.

Challenge

Sweet E’s Bake Shop faced a common issue: a significant portion of their website visitors left without completing a purchase. Without a way to re-target these anonymous shoppers, Sweet E’s was losing potential revenue, especially as cookie-based tracking became less reliable.

Solution

Pacific IQ recommended that Sweet E’s Bake Shop implement Instant Audiences to supercharge their abandoned cart and browse recovery flows in Klaviyo. With Instant Audiences, they were able to:

• Identify more website visitors and send significantly more abandoned events to Klaviyo.

• Trigger automated email and SMS campaigns to re-engage shoppers who didn’t convert.

• Recover lost sales and boost overall flow performance.

Results

• $30K revenue increase: Sweet E’s saw a $30,000 boost in revenue within their first month.

• 12.5x ROI: Instant Audiences delivered incredible value by significantly increasing flow revenue.

• 5,000 additional deliveries: The bakery fulfilled 5,000 more orders from re-targeted shoppers.

Sweet E’s Bake Shop now has a reliable way to recover revenue from abandoned shoppers and continues to grow their business by delivering more sweet moments to their customers. With Instant Audiences, they’re not only saving lost sales but turning missed opportunities into success stories.