How Lane Boots Generated $46k in Incremental Revenue in 30 Days with Instant 

Since its founding in 2007, Lane Boots has stood out in the western fashion world by reimagining cowboy boots with a modern twist. Handmade from the finest leathers and featuring intricate, eye-catching details, Lane’s boots are designed to make a statement: with comfort and craftsmanship to back it up.

With the increase in sales volumes outside of their projected growth, Lane Boots was not able to keep up with demand. Instead of scaling ad spend to drive more volume, the brand focused on incremental increases to drive up average order value (AoV) and ensure existing visitors converted at a higher rate and with a higher AoV.

Lane Boots partnered with Instant to convert more site visitors into revenue.

With Instant, they can:

• Identify and capture more shoppers: Recognize opted-in visitors that traditional cookies missed, thus unlocking a powerful new audience for email flows.

• Scale Klaviyo flows automatically: Instant triggers more cart, browse, and checkout abandonment events, fueling Klaviyo with high-quality signals at peak intent.

• Recover missed revenue at scale: Reach lost visitors with personalized flows that turn site traffic into real orders.

With Instant, Lane Boots leveled up their email performance by unlocking more value from their existing traffic. By re-engaging high-intent shoppers that were previously lost, the brand turned missed opportunities into real growth while continuing to focus on what they do best: crafting bold, unforgettable boots.