How Kind Patches Garnered $375k in Incremental Revenue in 50 days with Instant

Founded to make clean, science-backed wellness more accessible, Kind Patches delivers effective relief through transdermal patches that fit seamlessly into daily routines. Backed by a loyal customer base and strong word-of-mouth, the brand is growing quickly without compromising on quality or simplicity.

As Kind Patches scaled, the gap between site visits and conversions became impossible to ignore. Over 95% of shoppers left without purchasing, and due to cookie limitations most couldn’t be remembered or re-engaged through email. While the team was already investing in Klaviyo flows, they knew a large portion of high-intent traffic was being missed and leaving revenue on the table.

Kind Patches partnered with Instant to replace outdated email retention with high-performing, personalized abandonment flows styled perfectly to their brand. In minutes, they were able to: