How Wallace Bishop Increased Abandonment Flow Revenue by 729% in 30 Days

Founded in Brisbane over a century ago, Wallace Bishop has become one of Australia's most trusted names in fine jewellery. With a reputation for exceptional craftsmanship, quality materials, and timeless elegance, the brand is a staple for luxury shoppers across generations.

Before Instant AI, Wallace Bishop relied on a legacy email provider to manage their abandonment flows - but the results weren’t stacking up. Flows were generating a mere 1.5% of their total site revenue, far below the 7–10% benchmark for high-AOV categories like jewellery. The marketing team lacked time and tools to rebuild flows, let alone personalize them - resulting in missed revenue and limited scalability.

Wallace Bishop launched Instant AI to replace manual flow-building with automated, high-performing emails styled perfectly to their brand. In minutes, they were able to:

• Deliver on-brand personalization at scale: Generate hyper-personalized content that reflects Wallace Bishop’s premium tone of voice and ensures a high-trust, high-quality feeling.

• Send smarter emails that perform: Instantly launch 28,000 flow emails across checkout, cart, and browse in the first 30 days.

• Identify and retarget more shoppers: Use built-in identity resolution to reach previously unidentifiable high-intent visitors.

With Instant AI, Wallace Bishop scaled up their revenue recovery without adding operational complexity. In just one month, they surpassed industry benchmarks and unlocked new revenue from previously untapped visitor segments - proving that luxury doesn’t have to sacrifice performance.