How TRX Boosted Revenue by $21k in 30 Days with Instant Audiences

TRX changed the home workout game by pairing effective, portable, full body training tools with expert-led programming users can stream anywhere, at any time. Built with functional movement in mind, TRX systems are designed for all fitness levels, helping users build strength, increase mobility, and train effectively at home, outside, or on the road. TRX empowers everyone to move with purpose and reach their full potential.

Simplistic - one of our top agency partners - referred TRX to Instant. Before going live with Audiences, TRX faced challenges converting high-intent site visitors who abandoned before purchasing leaving revenue untapped. To drive consistent growth, the brand needed a smarter way to re-engage these potential customers, boost retention, and turn missed opportunities into lasting relationships.

TRX partnered with Instant to:

• Identify and capture more shoppers: Recognize opted-in visitors beyond the standard cookie window and build high-performing audiences.

• Trigger more abandonment flows: Generate more Klaviyo triggers from lost shoppers than your competitors, unlocking recovery flows that drive real revenue.

• Recover lost revenue: Bring shoppers back with timely, personalized emails that turn missed moments into revenue.

Using Instant Audiences, TRX enhanced its ability to re-engage opted-in shoppers and recover revenue that might have been lost. With more personalized recovery flows, the brand keeps customers moving toward their fitness goals.