How Neptune Blanket drove $8.8M in incremental revenue with Instant

Neptune Blanket was born in 2017 with one purpose: to help Australians manage stress and anxiety through the calming power of weighted blankets. Today, the Australian owned family business sells everything from weighted and cooling blankets to mattress toppers and the original Mellow Mat®, with 550k+ happy customers and 23k+ five star reviews.

Neptune Blanket had a strong email foundation, but keeping it running took constant effort. Their Klaviyo flows depended on hand set delays, sequences and logic for every shopper behaviour, every product variation or stock change added another layer, and every sale meant waiting until midnight to switch flows over, then reverting them all once it ended. With a huge customer base and a busy calendar of launches and sales, the team knew they were leaving revenue on the table. They needed every shopper to get a timely, personal email, without building more work for the team behind it.

Neptune Blanket partnered with Instant to turn a busy retention setup into one that runs itself.

• Identify more shoppers: Capture opted in visitors in real time, ensuring extended engagement beyond standard cookie limitations.

• Put every key flow on autopilot: 13 AI flows, from Abandoned Checkout and Browse Abandonment to Welcome, Low Stock and Price Drop, choose the timing, products and content for every shopper based on their behaviour and live stock levels.

• Launch campaigns in minutes: Launches and sales now go out as Instant campaigns, built and segmented in the same place as their flows.

• Consistent, incremental revenue growth: With flows and campaigns running in the background, Neptune Blanket built a retention engine that compounds over time.

Within months, Neptune Blanket had moved their flows and campaigns off Klaviyo and onto Instant.

Since partnering with Instant, Neptune Blanket has generated $8.8M in incremental revenue at a 151x ROI, including $541k in the last 30 days alone. Across that time, Instant has converted 33k+ orders from the traffic Neptune Blanket already had.

Neptune Blanket now runs its full email retention on one platform, with flows that keep updating themselves. With retention owned by AI, the team can spend more time focused on what Neptune Blanket does best: helping Australians sleep better and stress less.