How Karen Kane Drove $3.4M in Incremental Revenue with Instant

Founded in 1979, Karen Kane has become a staple for modern women seeking versatile wardrobe pieces. From breezy dresses to elevated basics, the brand blends laid-back West Coast style with a commitment to sustainability and craftsmanship. Loved by generations of shoppers, Karen Kane continues to thrive in major retailers and online with a focus on inclusive sizing and ethical production.

Despite strong brand recognition and a loyal customer base, Karen Kane’s abandonment flows weren’t stacking up. The marketing team was stuck with a legacy email provider and didn’t have the time or resources to rebuild their retention setup from scratch. As a result, they were leaving significant revenue on the table every month.

Karen Kane partnered with Instant to replace outdated email retention with high-performing, personalized abandonment flows styled perfectly to their brand. In minutes, they were able to:

• Deliver on-brand personalization at scale: Automatically send hyper-personalized emails that reflects Karen Kane’s premium tone of voice and ensures a high-trust, high-quality feeling.

• Trigger more high-converting retention emails: Send 254,000+ checkout, cart, and browse abandonment flow emails in 60 days, timed to reach shoppers when they're most likely to convert.

• Identify and retarget more shoppers: Recognize opted-in, high-intent visitors beyond cookie limitations to build richer, smarter remarketing audiences and recover lost revenue.

With Instant, Karen Kane unlocked a powerful new revenue channel powered by their existing traffic. By scaling personalized email flows that convert, the brand now recovers more revenue and continues delivering timeless, high-quality fashion to women everywhere.