How Haven Tents Turned Browsers into Buyers and Recovered $25k in 30 Days

Loved by hikers and gearheads alike, Haven’s mission is simple: make great sleep possible in the outdoors. Their unique approach to hammock camping has earned them loyal fans and rave reviews but even with growing traffic, many site visitors weren’t converting.

Haven was seeing strong inbound traffic, but most visitors weren’t making it through checkout. Cookie-based tracking and default Klaviyo flows weren’t enough leading to missed recovery opportunities and lower ROI on the traffic they were already paying to acquire.

Haven teamed up with Instant to:

• Recognize anonymous visitors: Identify more opted-in shoppers even after they leave, giving Haven a second chance to convert them.

• Supercharge Klaviyo flows: Trigger more high-intent events fueling browse and cart abandonment campaigns with meaningful volume.

• Increase retention revenue: Deploy personalized, automated follow-ups to recover lost sales and drive growth from owned traffic.

With Instant, Haven maximized their existing site traffic, activating more high-intent shoppers and turning more product views into purchases.