How Ancestral Supplements Recovered $31k in Revenue in 30 Days with Instant

Ancestral Supplements believes the key to strength, vitality, and healing lies in honoring the wisdom of our ancestors. By delivering freeze-dried organ supplements from 100% grass-fed, pasture-raised animals, the brand supports those looking to reclaim energy, improve resilience, and live with intention. Their customer base spans biohackers, wellness seekers, and everyday consumers who believe food is medicine.

Despite a strong DTC presence and loyal customer base, Ancestral Supplements struggled to re-engage high-intent visitors who browsed but left without converting. Relying on traditional cookie-based tracking limited their ability to recover lost sales leaving significant revenue on the table. The brand needed a way to identify these visitors and turn one-time interest into long-term loyalty.

Ancestral Supplements partnered with Instant to:

• Identify and capture more shoppers: Recognize opted-in site visitors beyond cookie limitations, building richer, more actionable audiences.

• Trigger more abandonment flows: Activate significantly more browse and cart abandonment events in Klaviyo flows competitors simply couldn’t reach.

• Recover lost revenue: Deliver personalized, well-timed recovery emails that re-engage shoppers and convert lost traffic into $31K in revenue in 30 days.