How Alias Mae drove $3.6M in incremental revenue and left Klaviyo behind

Founded in 2011, Alias Mae has become a go to label for women who want shoes with personality. Each style is handcrafted in small runs, so new drops sell fast and loyal customers watch closely for what comes next. The brand sells direct online and through 100+ boutiques and retailers across Australia and New Zealand.

Alias Mae had a loyal following and strong traffic, but most shoppers browsed without being identified, and once their cookies expired they were gone. Their Klaviyo flows were limited and rarely updated, so every new season, sale and limited drop meant going back into each flow by hand and crafting new campaigns from scratch. The team needed a way to reach more of their shoppers and keep every email timely and on brand without adding more manual work.

Alias Mae partnered with Instant to turn the traffic they already had into a retention engine that runs itself.

• Identify more shoppers: Recognise opted-in visitors beyond cookie limitations, lifting their identification rate from 0.6% to 38%.

• Put every key flow on autopilot: Abandoned Cart, Abandoned Checkout, Browse Abandonment, Welcome, Back in Stock and Winback flows personalise products, timing and content for every shopper and stay current through every season and sale.

• Ship more campaigns in less time: Multi-step campaigns and smart segmentation turn each new drop into a ready to send sequence in minutes, while the team keeps full control of their brand voice.

• Consistent, incremental revenue growth: With flows and campaigns running in the background, Alias Mae built a retention engine that compounds over time.

Within months, Alias Mae had moved off Klaviyo completely and driven over $3.6M in incremental revenue with Instant. With flows and campaigns running in the background, it now leverages a full retention engine that compounds over time.

Since partnering with Instant, Alias Mae has generated $3.6M in incremental revenue at a 64x ROI. Their campaigns now average 2.5x more revenue per send than they did on Klaviyo, with click rates up to 90% higher.

Alias Mae now runs their full retention on one platform, with flows that keep updating themselves. With retention owned by AI, the team can spend more time focused on what Alias Mae does best: designing standout shoes in small, limited runs.