How Gym Plus Australia unlocked $117k in just 30 days with Instant AI

Gym Plus Australia is an Australian fitness brand focused on gym and gymnastics equipment.

With a loyal customer base and a fast-growing online store, Gym Plus has built a strong reputation for quality, comfort, and community-driven experiences. As their traffic grew, their marketing team saw a clear opportunity: to make their email marketing smarter, faster, and more personalised, so every shopper interaction could drive measurable impact.

While Gym Plus had a steady flow of traffic and a dedicated audience, their email strategy wasn’t scaling as effectively as their business.

• Their flows relied on manual updates to keep up with changing campaigns, product drops, and promotions.

• Generic triggers limited their ability to speak to each shopper’s intent in real time.

• Valuable traffic was being under-leveraged, resulting in missed revenue opportunities and slower conversion.

The team needed a way to turn existing traffic into revenue more efficiently without adding more manual work.

Gym Plus implemented Instant AI to supercharge their email marketing.

By layering AI-driven personalisation into their existing flows, Gym Plus could:

• Automatically update content and triggers based on real-time shopper behaviour.

• Send smarter, intent-based emails to the right shopper at the right moment.

• Increase conversions without increasing team bandwidth.

Gym Plus also used Instant Audiences to feed richer abandonment signals into Instant AI, unlocking more opportunities for retargeting and personalisation. This seamless pairing meant more visibility on high-intent shoppers and more effective automated emails that convert.