How Runaway The Label Unlocked $170k in Revenue Using Instant Audiences

Born in Sydney and worn around the world, Runaway The Label is a leading force in Australian fashion - designing bold, trend-driven styles that empower women to own every moment. With a global following and a strong digital presence, the brand continues to define what it means to dress with confidence, attitude, and individuality.

Despite strong traffic, Runaway The Label could only identify 3.7% of site visitors using Klaviyo. Their cookie-based tracking expired after just a few days, making it hard to re-engage high-intent shoppers or convert returning traffic, leaving valuable revenue on the table.

The team rolled out Instant Audiences to persistently identify both new and returning shoppers without relying on short-term cookies. Audiences allows shopper ID with no expiration- meaning Runaway The Label are now able to identify shoppers and return shoppers for an unlimited period of time.

Within hours, identification rates soared 8.6x This unlimited identification has given the marketing team a clearer, longer-term view of their customers. As a result, they have been able to hyper-personalise their retargeting campaigns, which has massively boosted their revenue.

In just five months, Instant Audiences has transformed how Runaway The Label converts traffic by turning previously unreachable site visitors into known customers and driving measurable uplift across their funnel.