Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit. With a 47-year history and exclusive distribution in Australia, the US, and the UK, Freddy has captivated over 10 million customers worldwide. Despite their success, they sought to further enhance their marketing efforts and revenue with better cart abandonment marketing.

Challenge

Freddy Australia faced the challenge of losing potential revenue due to anonymous website visitors abandoning cart. Without a method to retarget these engaged yet unidentified shoppers, many opportunities were slipping through the cracks.

Solution

To address this, Freddy Australia implemented Instant Audiences to bolster their Klaviyo flow revenue. This integration allowed them to:

• Increase the identification rate of shoppers visiting their site, sending more events to Klaviyo.

• Activate more targeted campaigns aimed at converting abandoned shoppers into customers.

Results

• Revenue Increase: Freddy Australia saw an average monthly revenue boost of $15K.

• 8x ROI: In the initial period, the return on investment highlighted the effectiveness of Instant Audiences.

• Additional Deliveries: Over 10K extra emails were sent, significantly enhancing their retargeting efforts.

With Instant Audiences, Freddy Australia successfully transformed anonymous traffic into tangible revenue, proving the value of persistent and effective retargeting strategies.