How Freddy Australia Boosted Revenue with Instant Audiences

Freddy Australia, renowned for reinventing jeans with their patented Freddy WR.UP® technology, aims to provide unparalleled comfort and fit. With a 47-year history and exclusive distribution in Australia, the US, and the UK, Freddy has captivated over 10 million customers worldwide. Despite their success, they sought to further enhance their marketing efforts and revenue with better cart abandonment marketing.

Freddy Australia faced the challenge of losing potential revenue due to anonymous website visitors abandoning cart. Without a method to retarget these engaged yet unidentified shoppers, many opportunities were slipping through the cracks.

To address this, Freddy Australia implemented Instant Audiences to bolster their Klaviyo flow revenue. This integration allowed them to:

• Increase the identification rate of shoppers visiting their site, sending more events to Klaviyo.

• Activate more targeted campaigns aimed at converting abandoned shoppers into customers.