Write your own button text in flow emails
Choose the words on the button of your AI flow emails, and keep phrases you never use out of them.
Your flow emails' buttons can now speak in your brand's voice instead of a fixed phrase. Pick the words that get your shoppers clicking, and keep phrases such as "Claim your discount" out of your emails.
- Type your own button text on any AI copy block in a flow email, in the side panel or right on the button.
- Leave it empty, and the button keeps the flow's own text, such as "Return to Cart".
- Add "Claim your discount" to Words we never use, and emails with a discount keep the flow's own button text.
- Find it in Template Editor → choose a flow → Edit template → click the AI copy block → Custom.