Merchants can now send plain text emails from Instant
Switch any email to plain text so it reads like a note you typed and sent yourself.
Some messages work better when they do not look like marketing. A plain text email looks like a personal message from you, not a newsletter. Use it for founder notes, feedback asks, VIP messages and restock heads-ups, where a personal, natural tone matters more than layout.
- Turn on the "Plain text email" toggle at the bottom of the left panel in the email editor, and your email reads like a note you typed and sent yourself
- The editor becomes a simple composer with From, Subject, Preview and the body, plus a toolbar for bold, italics, lists, links, text colour and merge tags
- What you write is what lands in the inbox, left-aligned on a white background with no images or designed layout
- Set it per step in flow emails and campaigns, so one touchpoint can be plain text while the rest stay designed
- Switch back at any time and your designed blocks return exactly as they were