Merchants can now choose exactly who gets a coupon with Coupon Rules
Add rules to a coupon so only the shoppers you choose get a code.
Coupon Rules let you decide who a discount is for. Shoppers who would likely buy at full price still get the email, but without a code attached. This means you give away less margin, and you control it yourself from the coupon's settings in Instant.
- Add rules to a coupon, so only shoppers who match those rules get a code
- In the coupon's email settings, select "Only shoppers who match rules" and add the filters you need, such as Customer Insights or the product that triggered the flow
- Shoppers who do not match still get the email, just without the coupon