Challenge

Your Discount Chemist is a local chemist, run by four brothers and operating across 13 locations, mostly in rural areas.

In 2010 the website was first built to establish not only an online presence, but to also provide great discount offers to rural communities. 

After some digital success, in 2023 the team wanted an even further competitive edge, but knew their laboursome checkout process was a barrier to checkout completion, ultimately impacting revenue. 

“We didn’t realise how much of an impact having multiple checkout steps had on our revenue. It was a terrible customer experience, which is why we were so happy when we heard about Instant Checkout”  

- Hamdy Khodary, Director

Solution

Having found Instant Checkout, the Your Discount Chemist team imagined the transition from multiple checkout pages to just one, would be arduous and take up a lot of resources internally. 

In addition, a lot of their products required a prescription, which meant they needed to be able to configure down to a SKU and customise the checkout experience. 

The Instant team were able to get their one-step white-labelled checkout implemented within two days, allowing the checkout to be configured down to a SKU.

Instant also allowed customers to subscribe to the Your Discount Chemist newsletter within the click of a button, allowing the team to future-proof their business by building out their database and establishing a new acquisition channel.

Not only was it an easy and seamless setup, but the results were instant.

"We had such a big issue with our checkout, that we thought fixing it would be a long process, but the Instant team were able to implement Instant Checkout within two days.

It was just so simple and easy”

- Hamdy Khodary, Director

Results

25% increase in AOV 

12% increase in orders

+$95k attributed revenue in 60 days

55% more likely to convert through Instant Checkout than the generic checkout

Over 90% of Instant Checkout shoppers subscribe to the newsletter.

“Instant has changed the way we do business. Because of the additional revenue, we’ve been able to provide even better services and products to the rural communities we serve”

- Hamdy Khodary, Director