Challenge

After iOS updates had limited their ability to identify shoppers beyond a 7-day window, PUSHAS knew they needed to improve in order to continue reaching their high growth targets.PUSHAS identified two strategic objectives they’d need to nail:

• Increase their email list size with net-new email addresses

• Generate more revenue in their Klaviyo abandonment flows

To accomplish these goals, PUSHAS formed a partnership with Instant Audiences to help identify and convert their abandoned site traffic into loyal customers.‍

Solution

PUSHAS, Australia’s Leading Marketplace For Hype Commerce, harnessed the potential of Instant Audiences to revolutionise their email marketing strategy.

In using Instant Audiences, PUSHAS were able to expand their email list size with net-new email addresses identified from what was previously anonymous site traffic, enabling them to tap into a brand new and high-intent audience segment.

Further to this, PUSHAS were able to automate these net-new emails through Instant’s integration with Klaviyo, allowing them to seamlessly implement newly identified shoppers into abandonment flows to serve personalised and targeted content to increase conversion rates and revenue.

Results

With Instant Audiences, in the first 90 days PUSHAS were able to acquire new customers and increase revenue by over $90,000. $1k a day increase on average!

"Partnering with Instant Audiences has been transformative for our outreach strategies. It's not just about growing our email list—it's about connecting effectively with potential customers."

"The seamless integration with Klaviyo has significantly boosted our conversion rates for abandoned carts by 2x. With Instant, we're not just reaching people; we're engaging with them right at the cusp of their purchase decisions.

"Instant is a MUST-HAVE tool in your marketing stack."

- Justin Truong, Co-Founder & CEO at PUSHAS

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