How Yarn boosted revenue by 75% with Instant Audiences

Yarn's mission is to create an inclusive marketplace that supports and collaborates with the Indigenous community. Yarn provides a platform for Indigenous-owned businesses, ally-friendly businesses, and Indigenous artists to share their culture and stories.

Yarn faced a challenge with their website visitors. A large portion of their visitors remained anonymous, preventing Yarn from retargeting these engaged shoppers after they left the website. This inability to reconnect with potential customers was leading to lost revenue.

To address this challenge, Yarn implemented Instant Audiences to enhance their Klaviyo flow revenue. By using Instant Audiences, Yarn was able to:

• Increase the identification rate of their website visitors, sending more abandonment events to Klaviyo.

• Trigger more targeted campaigns to retarget and convert abandoned shoppers.

With Instant Audiences, Yarn successfully retargeted more abandoned shoppers, converting them into buyers and significantly boosting their revenue.