Yarn's mission is to create an inclusive marketplace that supports and collaborates with the Indigenous community. Yarn provides a platform for Indigenous-owned businesses, ally-friendly businesses, and Indigenous artists to share their culture and stories.

Challenge

Yarn faced a challenge with their website visitors. A large portion of their visitors remained anonymous, preventing Yarn from retargeting these engaged shoppers after they left the website. This inability to reconnect with potential customers was leading to lost revenue.

Solution

To address this challenge, Yarn implemented Instant Audiences to enhance their Klaviyo flow revenue. By using Instant Audiences, Yarn was able to:

• Increase the identification rate of their website visitors, sending more abandonment events to Klaviyo.

• Trigger more targeted campaigns to retarget and convert abandoned shoppers.

Results

• 75% Revenue Increase: Yarn saw a significant uplift in revenue, increasing by $36K in a short period.

• 14x ROI: Within the first 30 days, Yarn achieved a remarkable return on investment.

• 21K Additional Emails Sent: The implementation of Instant Audiences led to a substantial increase in retargeting emails, enhancing their marketing reach.

With Instant Audiences, Yarn successfully retargeted more abandoned shoppers, converting them into buyers and significantly boosting their revenue.