

How Rolla's Generated $133k in Email Revenue with Instant Audiences
How Rolla's Generated $133k in Email Revenue with Instant Audiences
How Rolla's Generated $133k in Email Revenue with Instant Audiences
How Rolla's Generated $133k in Email Revenue with Instant Audiences
How Rolla's Generated $133k in Email Revenue with Instant Audiences
Rolla’s is a global denim brand known for laid-back style and timeless jeans.
Rolla’s is a global denim brand known for laid-back style and timeless jeans.
Rolla’s is a global denim brand known for laid-back style and timeless jeans.
Rolla’s is a global denim brand known for laid-back style and timeless jeans.
Rolla’s is a global denim brand known for laid-back style and timeless jeans.






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$133K
$133K
$133K
$133K
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
12.8x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Overview
Overview
Overview
Overview
Overview
Born in Melbourne, Australia, Rolla’s combines vintage-inspired fits with modern flair, channeling effortless confidence into every stitch. With a passion for classic denim and minimalist design, the brand champions authenticity and ease for denim lovers worldwide.
Born in Melbourne, Australia, Rolla’s combines vintage-inspired fits with modern flair, channeling effortless confidence into every stitch. With a passion for classic denim and minimalist design, the brand champions authenticity and ease for denim lovers worldwide.
Born in Melbourne, Australia, Rolla’s combines vintage-inspired fits with modern flair, channeling effortless confidence into every stitch. With a passion for classic denim and minimalist design, the brand champions authenticity and ease for denim lovers worldwide.
Born in Melbourne, Australia, Rolla’s combines vintage-inspired fits with modern flair, channeling effortless confidence into every stitch. With a passion for classic denim and minimalist design, the brand champions authenticity and ease for denim lovers worldwide.
Challenge
Challenge
Challenge
Challenge
Challenge
Rolla’s wanted to re-engage site visitors who browsed or abandoned carts without completing a purchase. With so much of their traffic remaining anonymous and unconverted, the team needed a solution to identify these users and recover otherwise lost sales.
Rolla’s wanted to re-engage site visitors who browsed or abandoned carts without completing a purchase. With so much of their traffic remaining anonymous and unconverted, the team needed a solution to identify these users and recover otherwise lost sales.
Rolla’s wanted to re-engage site visitors who browsed or abandoned carts without completing a purchase. With so much of their traffic remaining anonymous and unconverted, the team needed a solution to identify these users and recover otherwise lost sales.
Rolla’s wanted to re-engage site visitors who browsed or abandoned carts without completing a purchase. With so much of their traffic remaining anonymous and unconverted, the team needed a solution to identify these users and recover otherwise lost sales.
Solution
Solution
Solution
Solution
Solution
Rolla’s implemented Instant Audiences to:
Rolla’s implemented Instant Audiences to:
Rolla’s implemented Instant Audiences to:
Rolla’s implemented Instant Audiences to:
Identify and reconnect with shoppers: Capture opted-in users beyond cookie expiration to maintain persistent visibility.
Identify and reconnect with shoppers: Capture opted-in users beyond cookie expiration to maintain persistent visibility.
Identify and reconnect with shoppers: Capture opted-in users beyond cookie expiration to maintain persistent visibility.
Identify and reconnect with shoppers: Capture opted-in users beyond cookie expiration to maintain persistent visibility.
Enhance abandonment flows: Triggered 4,819 additional browse and cart abandonment events, fueling automated Klaviyo campaigns.
Enhance abandonment flows: Triggered 4,819 additional browse and cart abandonment events, fueling automated Klaviyo campaigns.
Enhance abandonment flows: Triggered 4,819 additional browse and cart abandonment events, fueling automated Klaviyo campaigns.
Enhance abandonment flows: Triggered 4,819 additional browse and cart abandonment events, fueling automated Klaviyo campaigns.
Recover lost revenue: Re-engaged high-intent shoppers with relevant, timely messaging that drove conversions.
Recover lost revenue: Re-engaged high-intent shoppers with relevant, timely messaging that drove conversions.
Results
Results
Results
Results
Results





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$133K
$133K
$133K
$133K
$133K
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Incremental Revenue
Driven through enhanced flows and increased deliverability across the US and Australian markets.
Driven through enhanced flows and increased deliverability across the US and Australian markets.
Driven through enhanced flows and increased deliverability across the US and Australian markets.
Driven through enhanced flows and increased deliverability across the US and Australian markets.





12.8x
12.8x
12.8x
12.8x
12.8x
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Return on Investment
Since launch, proving the profitability of added retention coverage.
Since launch, proving the profitability of added retention coverage.
Since launch, proving the profitability of added retention coverage.
Since launch, proving the profitability of added retention coverage.
By powering smarter re-engagement with Instant Audiences, Rolla’s converted missed opportunities into meaningful revenue. The denim icon continues to grow its global presence with timeless designs - now backed by the most advanced retention tools.
By powering smarter re-engagement with Instant Audiences, Rolla’s converted missed opportunities into meaningful revenue. The denim icon continues to grow its global presence with timeless designs - now backed by the most advanced retention tools.
By powering smarter re-engagement with Instant Audiences, Rolla’s converted missed opportunities into meaningful revenue. The denim icon continues to grow its global presence with timeless designs - now backed by the most advanced retention tools.
By powering smarter re-engagement with Instant Audiences, Rolla’s converted missed opportunities into meaningful revenue. The denim icon continues to grow its global presence with timeless designs - now backed by the most advanced retention tools.
Access the full case study now
Access the full case study now
Access the full case study now
Access the full case study now
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