Oxford Shop is an iconic Australian brand that values providing an exceptional customer journey. To date, they have maintained high success with their marketing campaigns but wanted to level up with Instant Audiences to increase their revenue.

Challenge

A significant portion of Oxford Shop's website visitors are anonymous. Because of this, the brand had no way to retarget these lost shoppers after they had left their website. By not being able to retarget these abandoned but engaged visitors, they were losing revenue.

Solution

Oxford Shop implemented Instant Audiences to increase their Klaviyo flow revenue. With this implementation, they were able to:

• Increase their Klaviyo identification rate, sending more events to Klaviyo.

• Trigger more of their campaigns to re-target and convert their abandoned shoppers.

Results

• Doubled Revenue: In just one month, Oxford Shop doubled their Klaviyo flow revenue.

• 14x ROI: In the first 30 days, showing the value of Instant Audiences

• Over 14,000 more emails sent: Implementing Instant Audiences increased their re-targeting emails by over 50%