How Nakie grew their email list ahead of the holiday season

How Nakie grew their email list ahead of the holiday season

How Nakie grew their email list ahead of the holiday season

How Nakie grew their email list ahead of the holiday season

How Nakie grew their email list ahead of the holiday season

Same day implementation, instant results

Same day implementation, instant results

Same day implementation, instant results

Same day implementation, instant results

Same day implementation, instant results

47.48%

47.48%

47.48%

47.48%

Open Rate

Open Rate

Open Rate

Open Rate

Open Rate

4.74%

Click Rate

Click Rate

Click Rate

Click Rate

Click Rate

23.7x

Return on investment

Return on investment

Return on investment

Return on investment

Return on investment

Challenge

Challenge

Challenge

Challenge

Challenge

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: re-targeting anonymous, high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: re-targeting anonymous, high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: re-targeting anonymous, high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: re-targeting anonymous, high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Solution

Solution

Solution

Solution

Solution

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

Results

Results

Results

Results

Results

Since implementing Instant Audiences, Nakie has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

47.48%

47.48%

47.48%

47.48%

47.48%

Open Rate

Open Rate

Open Rate

Open Rate

Open Rate

4.74%

4.74%
4.74%
4.74%
4.74%

Click Rate

Click Rate

Click Rate

Click Rate

Click Rate

23.7x

23.7x
23.7x
23.7x
23.7x

Return on investment

Return on investment

Return on investment

Return on investment

Return on investment

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder