How Mask Co Drove 15% Higher Revenue in 30 Days with Instant Audiences

Founded in 2019, Mask Co creates positive feelings by offering refillable packs and using recycled plastics. Their mission combines sustainability with high-quality, innovative fragrances that surprise and delight their loyal customer base.

As a digitally native brand, Mask Co faced challenges in re-engaging shoppers who abandoned their carts or browsing sessions. Traditional tracking tools fell short, leaving valuable revenue untapped. The brand needed a solution to identify and retarget these lost opportunities effectively.

Mask Co implemented Instant Audiences to:

• Identify and reconnect with shoppers: Capture opted-in customers for ongoing re-engagement, extending beyond standard cookie-based tracking.

• Enhance abandonment flows: Generate a 2x increase in abandonment events, with 23,081 additional triggers in the first 30 days.

• Recover lost revenue: Use tailored, timely, and personalized email campaigns to bring shoppers back to complete their purchases.

Mask Co has transformed its marketing approach by adopting Instant Audiences, turning abandoned shopping moments into consistent revenue growth. With this solution, Mask Co continues to lead in sustainable fragrance innovation, creating memorable experiences for their customers while staying true to their environmental values.