Alpha60 is a renowned Australian fashion brand, celebrated for its unique blend of classic styles and 'sophisticated quirk.' Founded in 2005, Alpha60 has grown from humble beginnings into a major player in the Australian fashion industry. With a commitment to creativity and high-quality, direct-to-consumer sales, the brand operates from its Collingwood studio in Melbourne, offering a distinctive fashion experience.

Challenge

Despite their success, Alpha60 faced a common challenge: a significant portion of their website visitors remained anonymous, preventing the brand from retargeting these potential customers after they left the site. This meant lost opportunities for conversion and revenue.

Solution

Alpha60 implemented Instant Audiences to overcome this challenge. By integrating Instant Audiences with their Klaviyo flows, the brand was able to:

• Significantly increase their Klaviyo identification rate, capturing more events and triggering additional re-targeting campaigns.

• Re-engage and convert more abandoned shoppers, maximizing their revenue potential.

Results

• $55.6K in Additional Revenue: Alpha60 saw a substantial increase in monthly revenue thanks to the enhanced re-targeting capabilities provided by Instant Audiences.

• 21.4x ROI: The investment in Instant Audiences proved highly valuable, delivering a 21.4x return on investment.

• 7.2K Additional Emails Sent: With more abandoned events captured, Alpha60 was able to send 7,225 more re-targeting emails, driving further customer engagement and sales.

By leveraging Instant Audiences, Alpha60 transformed their approach to re-targeting, resulting in a significant boost to their revenue and overall marketing effectiveness.