Alias Mae is a premium women's footwear brand based in Melbourne, Australia. Known for their contemporary styling and quality craftsmanship, Alias Mae has built a reputation for refined and exclusive designs. Launched in 2011, the brand specialises in high-quality, handmade leather shoes highly coveted among fashion-forward consumers. From staple boots to sandals and sky-high heels, Alias Mae shoes are designed to elevate any stylish ensemble.

Challenge

A challenge for Alias Mae was the high number of anonymous visitors to their website. Without a way to identify and retarget these visitors after they left the site, Alias Mae was missing out on potential sales and revenue from engaged but abandoned shoppers.

Solution

To tackle this challenge, Alias Mae implemented Instant Audiences. This solution allowed them to:

• Increase their Klaviyo identification rate, sending more events to Klaviyo.

• Trigger more of their campaigns to re-target and convert abandoned shoppers.

Results

• Revenue Increase: Alias Mae saw a monthly overall revenue boost of 5%

• High ROI: The implementation resulted in a 9.7x ROI in the first 30 days, demonstrating the value of Instant Audiences.

• More Deliveries: With Instant Audiences, Alias Mae sent an additional 4.5K retargeting emails, significantly increasing their reach.

By leveraging Instant Audiences, Alias Mae successfully turned anonymous website visitors into returning customers, enhancing their marketing efforts and driving substantial revenue growth.