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Instant Raises $18M to Scale the Future of Retention Marketing

Instant Raises $18M to Scale the Future of Retention Marketing

Led by Hummingbird Ventures, Instant’s latest funding round values the company at $100M to drive US expansion and product innovation.

Led by Hummingbird Ventures, Instant’s latest funding round values the company at $100M to drive US expansion and product innovation.

Author

Liam Millward

Liam Millward

Published

March 17, 2025

March 17, 2025

I’m thrilled to announce that Instant has raised an $18 million Series A, led by Hummingbird Ventures, with continued backing from Blackbird, TEN13, and Reinventure Group. This funding values Instant at $100 million and sets the stage for rapid US expansion and even faster product innovation.

Built for Speed 🚀

I started Instant at 17 alongside CTO William Gao to fix retention marketing. Three years later, 500+ brands rely on Instant to drive over $56 million in incremental revenue, making us one of the fastest-growing eCommerce SaaS platforms.

We’re just getting started. Annual recurring revenue is skyrocketing by $1M+ every month. Leadings brands like Toys R Us, Peppermayo, Fayt the Label, and Eastside Golf are already winning with Instant, and we’re bringing that momentum to the US - scaling faster than ever.

Retention Marketing, Reimagined

98% of website visitors leave without buying. That’s a lot of wasted traffic. Instant flips the script, helping brands identify and convert those visitors into high-value customers through better email and SMS retention flows.

While most brands only recognize 5% of anonymous visitors, Instant identifies up to 50%, unlocking retention-driven revenue at a scale never seen before.

Series A: Fueling Instant’s US Takeover and Product Growth

With this funding, Instant is doubling down on the US market while accelerating product innovation.

“Startups are a velocity game, and Instant has momentum unlike anything we’ve seen before. We’re all in.”

Hummingbird Ventures

Instant is on a mission to become the #1 retention marketing platform globally - helping brands capture, convert, and retain more customers than ever before.

Want to See the Results for Yourself?

Book a demo today and go live the same day. Schedule a call here.

Join the Instant Team

Instant is hiring across all functions! Explore open roles here.

I’m thrilled to announce that Instant has raised an $18 million Series A, led by Hummingbird Ventures, with continued backing from Blackbird, TEN13, and Reinventure Group. This funding values Instant at $100 million and sets the stage for rapid US expansion and even faster product innovation.

Built for Speed 🚀

I started Instant at 17 alongside CTO William Gao to fix retention marketing. Three years later, 500+ brands rely on Instant to drive over $56 million in incremental revenue, making us one of the fastest-growing eCommerce SaaS platforms.

We’re just getting started. Annual recurring revenue is skyrocketing by $1M+ every month. Leadings brands like Toys R Us, Peppermayo, Fayt the Label, and Eastside Golf are already winning with Instant, and we’re bringing that momentum to the US - scaling faster than ever.

Retention Marketing, Reimagined

98% of website visitors leave without buying. That’s a lot of wasted traffic. Instant flips the script, helping brands identify and convert those visitors into high-value customers through better email and SMS retention flows.

While most brands only recognize 5% of anonymous visitors, Instant identifies up to 50%, unlocking retention-driven revenue at a scale never seen before.

Series A: Fueling Instant’s US Takeover and Product Growth

With this funding, Instant is doubling down on the US market while accelerating product innovation.

“Startups are a velocity game, and Instant has momentum unlike anything we’ve seen before. We’re all in.”

Hummingbird Ventures

Instant is on a mission to become the #1 retention marketing platform globally - helping brands capture, convert, and retain more customers than ever before.

Want to See the Results for Yourself?

Book a demo today and go live the same day. Schedule a call here.

Join the Instant Team

Instant is hiring across all functions! Explore open roles here.

I’m thrilled to announce that Instant has raised an $18 million Series A, led by Hummingbird Ventures, with continued backing from Blackbird, TEN13, and Reinventure Group. This funding values Instant at $100 million and sets the stage for rapid US expansion and even faster product innovation.

Built for Speed 🚀

I started Instant at 17 alongside CTO William Gao to fix retention marketing. Three years later, 500+ brands rely on Instant to drive over $56 million in incremental revenue, making us one of the fastest-growing eCommerce SaaS platforms.

We’re just getting started. Annual recurring revenue is skyrocketing by $1M+ every month. Leadings brands like Toys R Us, Peppermayo, Fayt the Label, and Eastside Golf are already winning with Instant, and we’re bringing that momentum to the US - scaling faster than ever.

Retention Marketing, Reimagined

98% of website visitors leave without buying. That’s a lot of wasted traffic. Instant flips the script, helping brands identify and convert those visitors into high-value customers through better email and SMS retention flows.

While most brands only recognize 5% of anonymous visitors, Instant identifies up to 50%, unlocking retention-driven revenue at a scale never seen before.

Series A: Fueling Instant’s US Takeover and Product Growth

With this funding, Instant is doubling down on the US market while accelerating product innovation.

“Startups are a velocity game, and Instant has momentum unlike anything we’ve seen before. We’re all in.”

Hummingbird Ventures

Instant is on a mission to become the #1 retention marketing platform globally - helping brands capture, convert, and retain more customers than ever before.

Want to See the Results for Yourself?

Book a demo today and go live the same day. Schedule a call here.

Join the Instant Team

Instant is hiring across all functions! Explore open roles here.

Ready to Supercharge Your Revenue?
Ready to Supercharge Your Revenue?

Discover how Instant can help you generate more revenue, faster.

Discover how Instant can help you generate more revenue, faster.