eCommerce

eCommerce

Instant has helped Ecommerce Equation brands drive $Millions in additional revenue.

Instant has helped Ecommerce Equation brands drive $Millions in additional revenue.

Author

Esteban Calvo

Esteban Calvo

Published

February 21, 2025

February 21, 2025

Our partnership with Ecommerce Equation, Australia's largest ecommerce community, continues to expand at an impressive pace. We're proud to collaborate with and support a growing number of brands, helping them scale and succeed in an increasingly competitive market.

With new brands joining the community every month, the impact of our partnership is undeniable - driving millions in additional revenue and unlocking new growth opportunities. Below, we’re excited to share some key highlights from this journey.

Collagen Co joined Instant’s million dollar club, driving over $1M in additional revenue in the past 12 months.

The Collagen Co. is dedicated to boosting their customers' inner confidence, but after incredible growth and success, they ran into a significant marketing challenge.

A large portion of their website traffic was anonymous, evading their remarketing methods and resulting in lost revenue. Recognising the need for a solution, The Collagen Co. turned to Instant to engage these high-intent shoppers and recover abandoned cart revenue.

As a well-established brand renowned for its robust marketing strategy, The Collagen Co harnessed the power of Instant Audiences to achieve success in expanding their email outreach, capitalising on abandoned cart revenue.

With Instant Audiences, The Collagen Co. was able to:

  • Identify high-intent anonymous shoppers, expanding their email database with fresh and high-intent subscribers.

  • Penetrate previously untapped markets, resulting in a surge of abandoned cart revenue.

  • Increase customer acquisition rates, fostering greater loyalty and retention among their customer base.

"Instant Audiences has amplified our email marketing strategy. Since we’ve worked with the Instant Team, we’ve continued to see fantastic results in email list growth and increased abandoned cart revenue. We can’t wait to see what’s next!"

Nicole Mitrov, Digital Content Manager

After using Instant Audiences for 30 days, The Collagen Co. were able to achieve highly rewarding growth alongside their existing Klaviyo flow setup:

Instant x Collagen

Nakie saw 23X return on investment, driving significant additional revenue for their business.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers.

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion.

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate.

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

Dean Leibbrandt, Co-Founder

Since implementing Instant Audiences, Nakie has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

Instant x Nakie

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.”

Dean Leibbrandt, Co-Founder

VRG GRL drove an additional 40% in revenue by re-targeting their lost shoppers with Instant.

Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.

VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.

VRG GRL implemented Instant Audiences to:

  • Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations

  • Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.

  • Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.

Instant x VRG GRL

Our partnership with Ecommerce Equation, Australia's largest ecommerce community, continues to expand at an impressive pace. We're proud to collaborate with and support a growing number of brands, helping them scale and succeed in an increasingly competitive market.

With new brands joining the community every month, the impact of our partnership is undeniable - driving millions in additional revenue and unlocking new growth opportunities. Below, we’re excited to share some key highlights from this journey.

Collagen Co joined Instant’s million dollar club, driving over $1M in additional revenue in the past 12 months.

The Collagen Co. is dedicated to boosting their customers' inner confidence, but after incredible growth and success, they ran into a significant marketing challenge.

A large portion of their website traffic was anonymous, evading their remarketing methods and resulting in lost revenue. Recognising the need for a solution, The Collagen Co. turned to Instant to engage these high-intent shoppers and recover abandoned cart revenue.

As a well-established brand renowned for its robust marketing strategy, The Collagen Co harnessed the power of Instant Audiences to achieve success in expanding their email outreach, capitalising on abandoned cart revenue.

With Instant Audiences, The Collagen Co. was able to:

  • Identify high-intent anonymous shoppers, expanding their email database with fresh and high-intent subscribers.

  • Penetrate previously untapped markets, resulting in a surge of abandoned cart revenue.

  • Increase customer acquisition rates, fostering greater loyalty and retention among their customer base.

"Instant Audiences has amplified our email marketing strategy. Since we’ve worked with the Instant Team, we’ve continued to see fantastic results in email list growth and increased abandoned cart revenue. We can’t wait to see what’s next!"

Nicole Mitrov, Digital Content Manager

After using Instant Audiences for 30 days, The Collagen Co. were able to achieve highly rewarding growth alongside their existing Klaviyo flow setup:

Instant x Collagen

Nakie saw 23X return on investment, driving significant additional revenue for their business.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers.

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion.

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate.

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

Dean Leibbrandt, Co-Founder

Since implementing Instant Audiences, Nakie has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

Instant x Nakie

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.”

Dean Leibbrandt, Co-Founder

VRG GRL drove an additional 40% in revenue by re-targeting their lost shoppers with Instant.

Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.

VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.

VRG GRL implemented Instant Audiences to:

  • Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations

  • Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.

  • Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.

Instant x VRG GRL

Our partnership with Ecommerce Equation, Australia's largest ecommerce community, continues to expand at an impressive pace. We're proud to collaborate with and support a growing number of brands, helping them scale and succeed in an increasingly competitive market.

With new brands joining the community every month, the impact of our partnership is undeniable - driving millions in additional revenue and unlocking new growth opportunities. Below, we’re excited to share some key highlights from this journey.

Collagen Co joined Instant’s million dollar club, driving over $1M in additional revenue in the past 12 months.

The Collagen Co. is dedicated to boosting their customers' inner confidence, but after incredible growth and success, they ran into a significant marketing challenge.

A large portion of their website traffic was anonymous, evading their remarketing methods and resulting in lost revenue. Recognising the need for a solution, The Collagen Co. turned to Instant to engage these high-intent shoppers and recover abandoned cart revenue.

As a well-established brand renowned for its robust marketing strategy, The Collagen Co harnessed the power of Instant Audiences to achieve success in expanding their email outreach, capitalising on abandoned cart revenue.

With Instant Audiences, The Collagen Co. was able to:

  • Identify high-intent anonymous shoppers, expanding their email database with fresh and high-intent subscribers.

  • Penetrate previously untapped markets, resulting in a surge of abandoned cart revenue.

  • Increase customer acquisition rates, fostering greater loyalty and retention among their customer base.

"Instant Audiences has amplified our email marketing strategy. Since we’ve worked with the Instant Team, we’ve continued to see fantastic results in email list growth and increased abandoned cart revenue. We can’t wait to see what’s next!"

Nicole Mitrov, Digital Content Manager

After using Instant Audiences for 30 days, The Collagen Co. were able to achieve highly rewarding growth alongside their existing Klaviyo flow setup:

Instant x Collagen

Nakie saw 23X return on investment, driving significant additional revenue for their business.

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers.

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion.

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate.

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

Dean Leibbrandt, Co-Founder

Since implementing Instant Audiences, Nakie has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

Instant x Nakie

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.”

Dean Leibbrandt, Co-Founder

VRG GRL drove an additional 40% in revenue by re-targeting their lost shoppers with Instant.

Since its founding in 2008, VRG GRL has been a pioneer in empowering women to express themselves through style. By combining creativity and color, the brand delivers unique, high-quality clothing designed to inspire confidence and individuality.

VRG GRL faced challenges in re-engaging visitors who browsed their website but left without completing a purchase. The brand sought a solution to recover lost sales and maintain steady growth by identifying and reconnecting with potential customers.

VRG GRL implemented Instant Audiences to:

  • Identify and reconnect with shoppers: Capture opted-in visitors to ensure ongoing engagement beyond cookie-based limitations

  • Enhance abandonment flows: Generate 29,687 additional abandonment triggers to Klaviyo, driving personalized recovery campaigns.

  • Recover lost revenue: Use timely and relevant reminders to bring shoppers back to their carts and complete purchases.

Instant x VRG GRL
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