Challenge

Nakie, a leading outdoor activity and apparel company, had experienced incredible success with brand awareness and driving organic traffic to the site. However, they faced the issue of identifying this traffic and converting it into loyal customers. 

Nakie had also identified that they wanted to trial a new strategy: building out their email list with high-intent shoppers ahead of key retail periods such as Christmas & Boxing Day.

Solution

‍Nakie decided that Instant Audiences could help support their new approach to shopper acquisition and conversion. 

Once they had signed the Instant Audiences agreement, it was up and running the same day. And the results were immediate. 

“The Instant Team implemented Audiences the same day we signed the agreement. The next day we had already seen an increase in both identified emails and abandoned cart revenue.”

- Dean Leibbrandt, Co-Founder

Results

Since implementing Instant Audiences, Nakie has not only been able to grow their email list with new emails for the holiday season, but has also seen an immediate increase in revenue in Klaviyo from their abandoned checkout and item add to cart flows.

• 23.7x ROI

• Open Rate 47.48%

• Conversion Rate 2.85%

• Click Rate 4.74%

“We couldn’t believe the results. With Instant Audiences, we’ve found a new growth engine to drive revenue.” 

- Dean Leibbrandt, Co-Founder