Beauty & Cosmetics
+
50%
Conversion rate
4.98%
Conversion rate
+
$7800
Revenue
Australian Made, Zero Waste Refillable Beauty that's Kind to Your Skin.
Beauty & Cosmetics
+
50%
Conversion rate
4.98%
Conversion rate
+
$7800
Revenue
Australian Made, Zero Waste Refillable Beauty that's Kind to Your Skin.
Having been with Instant since November 2022, the Adorn Cosmetics team were keen to trial an A/B Test of Instant Checkout.
The A/B test showed 50% of site traffic (Group A) to the Magento checkout, while the other 50% saw the Instant Checkout experience (Group B).
Picture one:
Picture two:
Instant tracked the site traffic, capturing the conversion rate from both groups.The question was "Just how much value does Instant actually generate Adorn Cosmetics?" And the results were incredible.
“We were thinking the results would be good, but we didn’t think they’d be THAT good!”
- Kelly Johnson, Marketing Manager
The A/B test demonstrated the clear value Instant Checkout provides to brands across the globe.
Results
Test A (Without Instant)
3733 sessions
3.32% conversion rate
Test B (With Instant)
3678 sessions
4.98% conversion rate
Alongside a 50% uplift in conversion rate, Adorn Cosmetics also saw an increase of $7,800 in additional revenue.
“Working with Instant on this test was super easy. It was quick to set up and the results exceeded what we thought. Obviously we’re going to keep working with Instant, they’re one of our biggest assets helping to drive more revenue.”
- Kelly Johnson, Marketing Manager
Keen to find out more? Contact our team here.
Having been with Instant since November 2022, the Adorn Cosmetics team were keen to trial an A/B Test of Instant Checkout.
The A/B test showed 50% of site traffic (Group A) to the Magento checkout, while the other 50% saw the Instant Checkout experience (Group B).
Picture one:
Picture two:
Instant tracked the site traffic, capturing the conversion rate from both groups.The question was "Just how much value does Instant actually generate Adorn Cosmetics?" And the results were incredible.
“We were thinking the results would be good, but we didn’t think they’d be THAT good!”
- Kelly Johnson, Marketing Manager
The A/B test demonstrated the clear value Instant Checkout provides to brands across the globe.
Results
Test A (Without Instant)
3733 sessions
3.32% conversion rate
Test B (With Instant)
3678 sessions
4.98% conversion rate
Alongside a 50% uplift in conversion rate, Adorn Cosmetics also saw an increase of $7,800 in additional revenue.
“Working with Instant on this test was super easy. It was quick to set up and the results exceeded what we thought. Obviously we’re going to keep working with Instant, they’re one of our biggest assets helping to drive more revenue.”
- Kelly Johnson, Marketing Manager
Keen to find out more? Contact our team here.